Rate Information


2012 Rates

4 Color Options

Ad Size/Unit Frequency of ads run in 12-month period
1x 2x 3x 4x 6x 9x 12x
Back cover $8,451 $8,028 $7,459 $6,757 $6,423 $6,100 $5,796
Inside cover $7,698 $7,313 $6,757 $6,156 $5,846 $5,556 $5,369
Masthead $5,153 $4,895 $4,650 $4,418 $4,197 $3,987 $3,787
full page $4,480 $4,235 $3,994 $3,678 $3,489 $3,319 $3,160
full page bleed $5,153 $4,895 $4,650 $4,418 $4,197 $3,987 $3,787
2/3 page $3,360 $3,192 $3,032 $2,881 $2,737 $2,600 $2,470
1/2 page $2,567 $2,446 $2,332 $2,162 $2,060 $1,954 $1,858
1/3 page $2,310 $2,195 $2,085 $1,981 $1,882 $1,787 $1,698
1/4 page $1,965 $1,890 $1,815 $1,707 $1,667 $1,631 $1,598
1/6 page $1,768 $1,680 $1,596 $1,516 $1,441 $1,369 $1,300

Black and White Options

full page $3,180 $2,933 $2,692 $2,377 $2,249 $2,143 $2,035
full page bleed $3,656 $3,473 $3,299 $3,134 $2,978 $2,828 $2,687
2/3 page $2,384 $2,265 $2,152 $2,044 $1,942 $1,845 $1,753
1/2 page $1,581 $1,502 $1,426 $1,355 $1,287 $1,223 $1,162
1/3 page $1,423 $1,352 $1,284 $1,220 $1,160 $1,102 $1,046
1/4 page $1,281 $1,217 $1,157 $1,099 $1,044 $992 $942
1/6 page $1,154 $1,096 $1,041 $989 $939 $892 $848

Belly Band Option

$10,000 per issue.
Make your message the first thing they see. Your message will be wrapped around the Benefits Magazine. This option is available only to advertisers who run four or more issues in one year.

View Standard Ad Units