Learn the latest strategies and benefits communication from industry experts. This three-part video presentation package is intended for Canadian audiences and was recorded at the Benefit Communication and Technology Institute. Each session is 1 hour 15 minutes long.
Access is provided via "My E-Learning" on the Foundation's website for 180 days from the date of purchase.
Data Privacy and Security: Be Prepared
Ronald J. Rock
With so much attention on data breaches in the media, many fear the whole issue of privacy and security. This session will look at the scope of the problem and focus on; identifying your risks, policies and procedures you should have, cyber-related insurance, action plans, how to educate participants, and
what to do when you have a breach.
Building a Strategic Plan for Your Communications Program
Jennifer T. Benz
Communications is a broad term that encompasses everything from technology to how you interact with your participants. This session will help you focus on the key elements of building your own comprehensive and effective strategic plan including; strategic planning process and components, outreach channels, branding and more.
Maximizing the Potential of Your Website and Social Media
Joanna M. Pineda
Matrix Group International, Inc.
Your website is an ecosystem of communications with the potential to inform, engage and interact with your plan participants and other constituents. This session explores best practices including; policies, social media, navigation and self-service, transactions and more.