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Behavioral Decision Making Resources for Plan Sponsors

National Employee Benefits Day. April 2. Behavorial Decision Making. An adventure into the irrational mind.

Despite your employees’ best intentions—and your carefully crafted benefit offerings—are your plan participants continuing to make irrational decisions?

A relatively new area of research called behavioral decision making has found that we, as humans, share a knack for making irrational decisions.

Learn more abou thow the theories of behavioral decision making and how plan sponsors can use them to positively influence employee benefits communications and the decisions of participants.