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Daily benefits e-newsletter delivered each business day

​Today's Headlines

Our most popular member benefit, Today's Headlines is an e-newsletter delivered each business day to more than 18,000 Foundation members. Content is driven by news of the day focusing on issues that impact benefits decision makers: investments, pensions and retirements, health care, legal updates, trends and more.

Advertisers enjoy a weeklong exclusive sponsorship—your ad is positioned on the top right with no other advertiser included— providing even greater exposure to our coveted audience. This is an affordable and flexible advertising channel, scalable to your needs.

Our members rely on our publications to keep them abreast of the latest issues and trends impacting their roles in employee benefits while providing advertisers with broad exposure to our niche audiences of multiemployer, public sector and private employer trustees, administrators and plan professionals.

Distribution: Daily


​Channels: E-Mail*

Computer with letter and e-mail notification

Readership: 18,000+

18k+ people

Hand tapping screen

Open Rate:

19.71% (industry average)

Click Through Rate:

15.44% (6 times greater than industry average)


90,000+ per week

Our Core Audience

Our core membership audience and the primary readers of our publications come from multiemployer trust funds—though we also serve corporate and public employee markets. Multiemployer trust funds ensure employees have benefits coverage in industries where they are required to be mobile and may switch employers often, such as construction, trades, hotel, service and entertainment industries. These funds are governed by a board of labor and management trustees that has the authority and discretion to manage assets of the fund and purchase benefit goods and services.

Trustee responsibilities include:

  • Hiring an administrator, attorneys, accountants, actuaries, consultants, pension and investment managers and others to provide advice in the management of benefit plans
  • Purchasing health, dental and vision insurance; pharmacy benefits; life, disability and fiduciary insurance; retirement plans; work and family benefits; and more.

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Promotional Opportunities


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Exhibit Opportunities


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Sponsor Opportunities

Contact Us Today!

Sandra Lange


Sandra Lange

Director, Exhibits

Phone: 262-373-7657

Diane Mahler


Diane Mahler

Sponsorship and Advertising Associate

Phone: 262-373-7656


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