Introduction

Part I The First Imperative: Be Well-Governed

Crisis

Fiduciary Duty

Good Governance

Part II The Second Imperative: Be Knowledgeable and Beware of Common Errors

Human Error and Behavioral Finance

Knowledge Not Just for Knowledge's Sake

Origins of Financial Literacy

Part III The Third Imperative: Be Diversified

30,000 Products

Theory Time

Over-Diversification

Part IV The Fourth Imperative Be Disciplined and Control Costs

The Active Versus Passive Debate

Active Versus Passive: The Evidence

Cost Savings and What Really Matters

Part V The Fifth Imperative: Be Impactful

Farewell to Uncle Milt

ESG Challenges

OK, We've Bought In…Now What?

Index