Rebrand your EAP to Eliminate the Stigma and Increase Utilization

  Free to International Foundation and ISCEBS Members

RECORDED – June 7, 2018
3:00-4:30 p.m. ET

T-Mobile sought to find a better way to connect employees in a simple and efficient way to expert resources to help them be their best self. In their desire to stay true to their culture and engage their high millennial population they wanted a solution that was mobile, socially driven and fun! They also needed to find a way to eliminate the negative stigma that is often associated with EAP solutions. From these objectives, LiveMagenta! was born as a means to drive engagement through organic adoption and simple yet engaging sourcing of resources.


Tina Marshall [view bio]
Senior Director, Total Rewards
T-Mobile US, Inc.
Bellevue, Washington


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