Free to International Foundation and ISCEBS Members
June 7, 2018
3:00-4:30 p.m. ET
T-Mobile sought to find a better way to connect employees in a simple and efficient way to expert resources to help them be their best self. In their desire to stay true to their culture and engage their high millennial population they wanted a solution that was mobile, socially driven and fun! They also needed to find a way to eliminate the negative stigma that is often associated with EAP solutions. From these objectives, LiveMagenta! was born as a means to drive engagement through organic adoption and simple yet engaging sourcing of resources.