Benefits Communication for Plan Sponsors

You wear many hats working in employee benefits, and benefits communication could be one of your most challenging roles. A big part of the benefits communication challenge is that employees are not benefits experts, nor should they be! Use the tools below to evaluate and elevate your benefits communication plan, helping your plan participants make the most informed decisions at critical times during their employee life cycle.

Courses

Communicating Employee Benefits

A common challenge in employee benefits is effectively communicating the benefits in place for participants. With more channels than ever for relaying information, clear communication requires knowledge and skills in strategies and measurements. This cour

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Surveys

Trends in Open Enrollment and Communication: 2020 Survey Report

This report provides insights into standard practices for year-round benefit communication, open enrollment communication and how the COVID-19 pandemic has altered those communication efforts.

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Articles

The Hidden Cost of Wrong Choices: Guiding Employees to Better Benefits Decisions

Benefits Magazine May/June 2026

The often-rushed benefit choices that workers make during open enrollment can profoundly impact their health and financial well-being. Using the example of health plan enrollment, the author discusses common behavioral decision-making traps and offers a framework for decision support.

What's Working: Custom Communication Boosts Benefits Engagement

Benefits Magazine, March/April 2026

The Northwest Plumbers & Pipefitters (NWPP) Health Fund embarked on a mission to improve awareness of not only their member assistance program (MAP) but the fund’s other benefits and programs. How did the fund increase engagement and build awareness of their benefits? They updated their website to be mobile friendly, provided a secure portal link to their third party administrator, and tailored communications to member needs and concerns.

Honing Your Trustee Communication Skills: A Guide to Navigating Complex Conversations

Benefits Magazine March/April 2026

Good communication skills can help benefit plan trustees build trust, reduce conflict and, ultimately, comply with their fiduciary duties. What are the key challenges of trustee communication, and what communication skills do trustees need to master?

Strategic Shifts: Communication for Meaningful Organizational Change

Plans & Trusts January/February 2026

Transformation isn't about perfection and technicalities; it's about engaged people. The authors focus on ways organizations can effectively implement change management to activate employees and enable sustainable growth.

DC Plan Member Education: From Apathy to Opportunity

Plans & Trusts March/April 2025

Retirement plans help employees secure their financial future, yet many underutilize these benefits. The author highlights how organizations that provide financial education and advice support employees’ financial wellness and gain a competitive advantage in attracting and retaining talent.