Communicating Employee Benefits
A common challenge in employee benefits is effectively communicating the benefits in place for participants. With more channels than ever for relaying information, clear communication requires knowledge and skills in strategies and measurements. This course will explore best practices and new strategies in communicating benefits to plan participants and measuring the plan for success. Take a deep dive into communication budgets, new technology, measuring results and more! Gather with your peers and experts in the field for two days of learning these strategies, what has worked for others and how to implement these ideas into your own plans. Gain confidence that your plan communication is on the right track, and find new ways to improve through networking and learning from experts when you attend this course!
Topics Covered
- Strategically planning communications
- Identify learning styles and diversity needs
- Effective communication methods
- Biggest blunders in employee benefits communication planning
- Technology, vendor partnerships, outsourcing
- Year-round communications
- Developing goals
- Creative communications
- Measuring outcomes
- Workplace trends and predictions
- Case studies
Course Outline
Day 1
- Strategically Planning Communications
- Engagement
- Retention/recruitment
- Cost savings
- Compliance
- Productivity
- Support brand
- Continuous feedback
- Identify Learning Styles and Diversity Needs
- Learning styles
- Diversity needs
- Generations
- What works and doesn't work?
- How to work through these various styles and needs
- Effective Communication Methods
- How we communicate—methods of communication—written, oral, email, paper mail, other
- Group activity—Channels of communication
- When we communicate frequently
- What we communicate—Open enrollment, benefit changes (new and old)
- Group activity—Create a communication plan
- Biggest Blunders in Employee Benefits Communications Planning
- What trips us up
- How to stop tripping
- Technology, Vendor Partnerships, Outsourcing
- What is available
- What have you used and how did it work?
- Outsourcing
- Budgeting
- AI in communication
Day 2
- Year-Round Communications
- Why is it needed?
- Are there benefits? Is there a downside?
- Individual activity—Creative brainstorming
- Develop Communication Goals
- Comprehension
- Outcomes
- Engagement
- Measurable Outcomes
- S.M.A.R.T goals
- The feedback loop
- What to do with your feedback exercise
- Engagement
- Group activity—Survey building
- Workplace Trends and Predictions
- What does the future look like?
- Case Study
The capstone for this course is working with a team to evaluate the issues around an unsuccessful rollout of a hypothetical company’s new health plan. As a team, you are asked to outline a new communication solution, develop key messages, establish a timeline and decide on communication mediums.
Course Applies To
Pricing
July 18 - 19, 2025
Chicago, IL
Through June 2, 2025
US$1,400.00
Member
US$1,620.00
Nonmember
After June 2, 2025
US$1,700.00
Member
US$1,920.00
Nonmember
Pricing
October 10 - 11, 2025
Hilton Austin, Austin, TX
Through August 25, 2025
US$1,400.00
Member
US$1,620.00
Nonmember
After August 25, 2025
US$1,700.00
Member
US$1,920.00
Nonmember
Pricing
April 29 - 30, 2026
Scottsdale, AZ
Through March 16, 2026
US$1,495.00
Member
US$1,715.00
Nonmember
After March 16, 2026
US$1,795.00
Member
US$2,015.00
Nonmember
Pricing
October 2 - 3, 2026
Caribe Royale Orlando, Orlando, FL
Through August 17, 2026
US$1,495.00
Member
US$1,715.00
Nonmember
After August 17, 2026
US$1,795.00
Member
US$2,015.00
Nonmember
Continuing Education
Educational sessions at this program can qualify for CEBS Compliance credit. Visit www.cebs.org/compliance for more information.
Agenda
Friday, July 18 - Saturday, July 19, 2025
Chicago, IL
8:00 AM - 5:00 PM
8:00 AM - 3:00 PM
Friday, October 10 - Saturday, October 11, 2025
Hilton Austin, Austin, TX
8:00 AM - 5:00 PM
8:00 AM - 3:00 PM
Wednesday, April 29 - Thursday, April 30, 2026
Scottsdale, AZ
The selected event has no sessions.
Friday, October 2 - Saturday, October 3, 2026
Caribe Royale Orlando, Orlando, FL
The selected event has no sessions.