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Benefits Communication for Plan Sponsors

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You wear many hats working in employee benefits, and benefits communication could be one of your most challenging roles. A big part of the benefits communication challenge is that employees are not benefits experts, nor should they be! Use the tools below to evaluate and elevate your benefits communication plan, helping your plan participants make the most informed decisions at critical times during their employee life cycle.


Certificate Series: Communicating Employee Benefits

A common challenge in employee benefits is effectively communicating the benefits in place for participants. With more channels than ever for relaying information, clear communication requires knowledge and skills in strategies and measurements. This course will explore best practices and new strategies in communicating benefits to plan participants and measuring the plan for success. Take a deep dive into communication budgets, new technology, measuring results and more!

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Benefit Communication and Technology Institute

​As we emerge from the pandemic with remote or dispersed workforces and changing participant needs, the challenge of communicating the value of benefits has become more complex but never more important. Join us for the Benefit Communication and Technology Institute and get the tools you need to evaluate your current communication strategies, learn best practices and uncover emerging trends that will help you better connect with your plan participants.

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Survey Reports

Trends in Benefit Open Enrollment and Communication: 2020 US Survey Report

The Trends in Benefit Open Enrollment and Communication: 2020 US Survey Report discusses standard practices for year-round benefit communication, communication related specifically to open enrollment, and how organizations are adjusting their communication efforts due to the COVID-19 pandemic.

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